WESTCHESTER COUNTY, N.Y. -- Coldwell Banker Real Estate LLC launched as new national television commercial during Sunday's 87th Academy Awards.
Capturing the immeasurable joy pets bring to our home, the 30-second ad features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com. To help more dogs like Max find a forever home, the Coldwell Banker brand is simultaneously announcing the first ever Homes for Dogs Project. By teaming up with Adopt-a-Pet.com, the largest nonprofit pet adoption website in North America, the campaign aims to find homes for 20,000 dogs in 2015.
Our previous spots have showcased the joy of coming home, so this year it made sense to portray whos on the other side of the door, said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. With more than 43 million U.S. households having dogs, there is no question that our pets go hand-in-hand with our love of home. The Homes for Dogs Project takes this a step further, allowing our affiliated companies to join us in helping adoptable dogs find homes.
The new television spot opens with an originally produced country song slowly playing over images of dogs longingly waiting for their owners to return home. The mood and music quickly pick up tempo as the dogs see their owners, capturing the magical feeling both pet and owner share the moment the door swings open. It is the third straight year Coldwell Banker has launched a national advertising spot during The Academy Awards.
The Homes Best Friend spot was conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC. It was directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen. The full commercial, a behind-the-scenes look at the filming of the ad and more information on the Homes for Dogs Project are available at coldwellbanker.com/dogs.
The Coldwell Banker® system is engaging its network of 87,000 independent contractor sales associates to help adoptable dogs find homes in their communities through a variety of tactics including hosting adoption days by partnering with local shelters in the Adopt-a-Pet.com network.
We are so inspired by the desire of Coldwell Banker to launch this amazing program, said Abbie Moore, executive director of Adopt-a-Pet.com. Coldwell Banker has such a rich legacy of helping people find homes, and they recognize how important pets are in making those homes complete. We share the view that nothing turns a house into a home more quickly than the addition of a loving pet. And with more than 40 million viewers tuning into the Academy Awards, this commercial has the potential to raise tremendous awareness about pet adoption and help us find homes for so many dogs."
More information about the Homes for Dogs Project can be found at blog.coldwellbanker.com/adoptapet.
Click here to sign up for Daily Voice's free daily emails and news alerts.