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New Plan Announced To Protect New Yorkers From Telemarketing Calls

A new initiative makes it easier for residents to make complaints and to register for the Do Not Call registry. It also includes strict new guidelines for telemarketers.
A new initiative makes it easier for residents to make complaints and to register for the Do Not Call registry. It also includes strict new guidelines for telemarketers. Photo Credit: File photo

New York residents sick and tried of receiving endless telemarketing calls even when they have registered for the Do Not Call list, have added protection under a new initiative enacted by Gov. Andrew Cuomo.

The initiative centers around newly signed legislation requiring telemarketers to use correct caller identification information and also includes deploying Division of Consumer Protection staff throughout the state to warn consumers about telemarketing scams. It also offers same-day consumer complaint filing, as well as increasing transparency in Do Not Call Law enforcement by posting settlements with violators.

"Despite already being listed on the Do Not Call registry, New Yorkers continue to find themselves bombarded by calls from opportunists looking to defraud them out of their hard-earned money,” Cuomo said. "This unscrupulous behavior and disregard of the law is unacceptable and we’re taking action to not only hold those who violate the law accountable, but also increase transparency and stop these deceiving marketing practices in their tracks."

The legislation was undertaken to address rising complaints from residents who are receiving calls from telemarketers using deceptive ploys such as using fake numbers or names or making repeated calls without messages to make the person think it is someone they know.

"It is far too easy for telemarketers to evade current Do Not Call laws, creating a nuisance for New Yorkers and also putting many at risk of falling for deceptive ploys," said Senator David Valesky. "This law will require telemarketers to reveal correct caller identification, adding transparency to the industry while also protecting consumers from any misleading sales practices."

Residents can help by filing a complaint for every unsolicited call after their number has been on the Do Not Call registry for more than 31 days. To register, or to make a complaint, visit https://www.donotcall.gov or call1-888-382-1222.

Violators of the Do Not Call Law are subject to an $11,000 fine for every call they make to your phone.

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