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Armonk-Based IBM And Ivy League College Join Forces To Educate Executives

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ARMONK, N.Y. – IBM Corp. and the Wharton School of the University of Pennsylvania have partnered to deliver a two-week executive education course geared toward chief marketing officers (CMOs) and chief customer officers (CCOs.)

Up to 48 CMOs, CCOs and people in similar leadership positions can participate in the course, titled “The CMO Advantage: Evolving Beyond the Digital Revolution.” Applications are being accepted now at . The first course will begin in June 2015 at the college in Philadelphia.

“This is a ground-breaking initiative that combines academic expertise from one of the world’s leading business schools, the commercial expertise and leadership of one of the world’s leading technology corporations, with the depth and breadth of experiences from top CMO peers from around the world,” Monica McGrath, vice dean of executive education at the Wharton School of the University of Pennsylvania, said in a news release.

“Wharton and IBM will establish a new standard of excellence in how CMOs and Chief Customer Officers approach and use technology to better engage consumers and personally succeed within their companies and their field,” she said.

The course will be taught primarily by Wharton faculty and include a variety of hands-on exercises designed to help students become more innovative and influential while deepening their levels of customer engagement.

“We live in a data-driven world that's changing the nature of the marketing profession while also expanding its role to help organizations better understand and engage their customers in every interaction across marketing, sales and service," Kevin Bishop, vice president, IBM ExperienceOne, said in a news release. "Today's consumers are more connected, more knowledgeable and create more information than ever before. CMOs need a way to extend their existing expertise into areas like advanced analytics and cloud-based technologies to quickly unlock and act on the deeper insights trapped in that wealth of data."

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