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Pink Truck Raises Breast Cancer Awareness/Money

One year ago, New Rochelle resident Jason Costa decided to join the fight against breast cancer in a highly visible way. He painted one of his company's oil delivery trucks a splashy white and pink. "White and pink are the recognizable colors for breast cancer awareness," says Costa.

Costa is the CEO of A&N , a family-owned and operated heating oil distributor based in New Rochelle. With delivery trucks traveling through Westchester neighborhoods, A&N's truck is a highly visible reminder to local communities that early detection of breast cancer saves lives.

The truck has been plying its colorful route since October of 2010. Costa says his employees and customers have been supportive of the initiative, which raises awareness and money. "We want people to stop, look and ask the question, 'What's that all about?'" Costa also displays the truck at community events, parades and other gatherings.

A&N donates a portion of the proceeds from each gallon of oil delivered by the pink ruck to the Solomon Katz Breast Center at Sound Shore Medical Center in New Rochelle. The first check, approximately $2,500, will be delivered within the next few weeks. He selected the Solomon Katz Breast Center because of its local presence and the fact that the money raised will have an immediate impact on residents of his service area.

Costa says the pink truck has been such a success that he'd like to dedicate more trucks to good causes. "Down the road I would like to do something to raise awareness of autism," he says.

Anyone interested in having the pink truck at a community event should call 914-637-0070 for information.

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