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TV Networks Concerned As Ad Dollars Flow To Digital Media

Television ad sales could take a hit due to declining viewership who have chosen online streaming content options.
Television ad sales could take a hit due to declining viewership who have chosen online streaming content options. Photo Credit: Flickr

WESTCHESTER COUNTY, N.Y. -- Television networks will kick off their largest push for advertising sales in the coming weeks, but this year, a shifting media environment has created a sense of concern, according to The New York Times.

Historically, networks have sold 75 percent of their ad space inventory during the "upfront" season, but with cable ratings down 9 percent and more viewers shifting to streaming content options, could have a direct impact on sales figures, The New York Times reported.

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