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Companies Can Capitalize On Millennials’ Social Sharing Habits

Photo Credit: BrennanCenter.org

WESTCHSTER COUNTY, N.Y. -- A story in the Harvard Business Review says companies need to start embracing the benefits Millenials offer with their use of social media.

Millenials will comprise nearly 75 percent of the work force by the year 2025. According to a recent Deloitte survey, however, only 28 percent of currently employed Millennials feel their companies are fully using their skills.

The story adds Millenials are natural team players because they have grown up interacting online. Neuroscientists have shown that any kind of positive personal interaction, even social sharing, lights up a part of the brain called the temporoparietal junction, which stimulates the production of oxytocin, “the feel-good hormone.” Millennials, who have grown up interacting online, are able to get that same high by posting, messaging, forwarding and favoriting multiple times a day.

The story also said Millenials seem better able to tolerate and integrate multiple streams of information.

Millennials also use phones, tablets, and other devices to collaborate and innovate in real time. While Gen-Xers may view aggressive social sharing as an unhealthy mix of the personal and professional, Millennials see it as a way to gather input and learn from others.

Click here to read the Harvard Business Review story.

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