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CNN Plans In-House Studio To Produce Content For Advertisers

Ted Turner announced CNN has launched its own in-house production company for branded content.
Ted Turner announced CNN has launched its own in-house production company for branded content. Photo Credit: Wikimedia Commons

WESTCHESTER COUNTY, N.Y. -- Turner Broadcasting launched its own in-house branded content production team, according to Ad Week.

The team, which has been dubbed "Courageous," will employ journalistic practices to produce stories for advertisers as an alternative to traditional commercial advertising, Ad Week reported.

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